Internet Banking and Customer Loyalty at Lloyds Bank Dissertation

This Dissertation Asks Does Internet Banking Affect Customer Loyalty Levels Within The UK Banking Industry? A Study of Lloyds Bank. Internet Banking and Customer Loyalty Dissertation – This dissertation is focused on identifying and assessing the impact of internet banking on customer loyalty levels. The importance of internet banking has been significantly increased over the last decade and today, and a large proportion of customers prefer to use the products and services of those banks which are offering internet banking. The recent technological advancements in different sectors have increased the importance of providing products and services to the customers in a way which is effective and help to deliver the products to the customers in a convenient way. The introduction of internet banking is considered to be a revolution in the banking industry and the internet has been widely used by different types of organisations and it is also playing an important role to promote bankin

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Influence of Digital Marketing on Consumer Purchasing Behaviour

This Marketing and Social Media Dissertation Explores The Influence of Digital Marketing on Consumer Purchasing Behaviour. Influence of Digital Marketing Dissertation – Digital marketing is the promotion and selling of goods using online platforms. It influences consumer purchasing behaviours by attracting customers and maintaining customer loyalty. Various digital media that are used include social media, search engine optimization, and email marketing, among other platforms. Different organizations use digital marketing as a promotional tool that enhances customer relationship management. Through the use of digital media, organizations create a continuous interaction and engagement with customers that lead to a long-term relationship. Digital marketing enables customers to get information about the products, see the product features, and order for the product at the place of their convenience. This changes the purchasing behaviour in them. Digital marketing helps in improving th

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Sustainability Issues and UK Commercial Property Dissertation

This Construction Management Dissertation Asks Can Sustainability Issues Impact the Valuation of UK Commercial Property? Sustainability Issues and UK Commercial Property Dissertation – The topic of sustainability and property valuation covers two broad disciplines which both directly relate to the specialism of Land and Property Markets. Sustainability has been considered in the real estate industry for decades. With the high potential of the property industry to mitigate climate change and consequently more stringent legislation being enacted towards achieving sustainable development, it has become an inherent part of the industry. The increasing emphasis on the reduction of environmental footprints in urban development has led to the emergence of sustainable buildings and the development of sustainability assessment tools. Correspondingly, there are calls for the valuation industry to follow suit by appropriately reflecting the value of sustainability factors in building developm

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Artificial Intelligence In The UK Healthcare Sector - Business Dissertation

This Business Dissertation Investigates If The Implementation Of Artificial Intelligence (AI) In The UK Healthcare Sector A Game Changer? The modern healthcare system is expensive, time-consuming, no early detections or diagnosis, there is a shortage of doctors and nurses, pile-up in hospitals and clinics for treatment, lack of technology, also the priority should be preventive care along with expanding substitute economical template that could aid to the world’s financial upswing. The solution to all this is Artificial Intelligence (AI), AI in healthcare can be used to precisely diagnose and decrease inaccuracies, managerial workflow support, upgrading patient’s experience, saving time and cost by automating an administrative task, amplifying patient’s experience through conversational AI, this shows that AI is the future of every business sector around the world if we open our eyes enough to see it. Based on this we want to understand how AI is revolutionizing the healthcare

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Netflix Consumer Behavior

This marketing essays analyses Netflix consumer behavior and Netflix\'s target audience, social-cultural influences. Top 10 marketing projects. Netflix consumer behavior – This assignment focuses on a branded service – Netflix on the basis of co-creating value. Netflix is the leading American brand known for streaming services. In this case, Netflix is the brand and streaming is the service. Therefore, of focus in this assignment is developing a brand-image – various brand associations; brand-congruency by determining the level of congruency between the typical user’s image and brand-image. The assignment also focuses on explaining the brand attitude of Netflix’s target audience, social-cultural influences, identifying any artefacts and rituals associated with the branded service, and the recommendation of the various ways of creating value for the customer. In general, this assignment is a piece communication, which provides the service brand (Netflix) manager with informat

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Retail Brands And Value Offerings UK High Street - Marketing Dissertation

Retail brands and their value offerings in the UK high street: What’s more important in generating loyalty amongst their customer base? Retail Brands And Value Offerings Dissertation – The following report is an in-depth study and analysis assessing the loyalty demonstrated by 200 shoppers on UK high streets towards their most frequented clothes retailer. I decided to use most frequented retailer to uncover what made shoppers keep coming back to a particular store. The research was based around a conceptual model put forward in Grewal, Levy and Lehmann’s article ‘Retail Branding and Customer Loyalty: an overview’. Their model was based around the fact that store image and perceived value shape the loyalty of shoppers and what acts of loyalty they perform. Therefore my research was undertaken to reveal the effect that both the brand image of the store and the perceived value play in shaping customer loyalty and in turn customer equity. The research was undertaken on Oxford S

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