Business and Finance Dissertation - Enhancing HSBC\'s Operational Performance and Customer Engagement in the UK Retail Banking Sector. Operational Performance and Customer Engagement UK Banking Dissertation – This dissertation explores ways to enhance customer satisfaction and operational efficiency in HSBC’s retail banking services. Using a quantitative approach involving surveys, the research examines customer demographics, preferences, and engagement with banking services. The findings reveal that younger customers are far more engaged, particularly with digital banking channels. This highlights the importance of developing digital solutions specifically designed for younger clients. Gender differences in customer engagement also underscore the need for targeted marketing strategies to address the varying needs of male and female customers. The study identifies opportunities for product innovation, personalised customer interactions, and continuous improvement of digital bankin
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