This Marketing Dissertation Asks What is the Role Played by Social Media in Crisis Communications? Consumer Perception Brand Reputation. Crisis Communications and Social Media Dissertation – This dissertation will examine the communication strategies of Ryanair and EasyJet firstly to gain an insight into the online presence of the two companies pre-crisis and to determine if social media had been incorporated into their communication plans prior to the volcanic ash crisis. Secondly, the study will examine how the airlines utilised communication through social media during the volcanic ash crisis. Once it has been established how social media is utilised in a crisis, and how Ryanair and EasyJet used social media to assist in their communication, further research will be undertaken to outline the effect of a crisis on a brands reputation, and how social media can be used to maintain consumer perception of a brand following negative publicity. The purpose of study into this area will
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