Marketing Dissertations | Consumer Behaviour | Human Instincts

Marketing Dissertation Effects of Human Instinct and Ideals on Consumer Behaviour - This dissertation investigates the desire to be better than others and how such actions influence consumer buying behaviour. This premise is based on the archaeological theory that human history stretches back 100,000s of years ago, and that humans are genetically identical to humans from such eons. Consequently, the dissertation questions the fact that if humans have existed for 100,000s of years, and modern Western consumerism is arguably around 100 years’ old, perhaps some inherent leftover, primitive, primal or caveman human behaviours are responsible for consumer behaviour as a whole.

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Sample Dissertations | Dissertation Topics | Dissertations Examples | University

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Strategic Finance Management - Dissertation Blog

Strategic Finance Management - High Quality Finance Dissertation Topics. Finance Marketing Dissertation For UK University Students. Strategic finance management refers to the procedures, systems, and practices established by an institution to aid in reaching its goals, such as expansion, stakeholder’s wealth maximization, and corporate social responsibility. The executives develop insights from business activities, its capabilities, stakeholder expectations, as well as the available opportunities. Hence, the strategies have to be based on a well-formulated game-plan, which has a clear vision. #finance #management #MBA #dissertation

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Marketing Dissertations | Consumer Behaviour | Cultural Influence

Marketing Dissertation A Comparable Analysis into Cultural Influences That Affect Consumer Behaviour - A Case Study of the Fast Food Industry. The aim of this dissertation was to explore how culture influences marketing strategy and consumer behaviour of fast food industry. Multiple case study method was adopted to see the cultural effect on McDonalds and KFC’s marketing strategies in the UK and India. Findings of this study were based on secondary data; no primary data were collected as a part of the study. Major sources of data include academic journals, articles, books, newspapers, company websites and company’s annual report. Hofstede’s cultural dimension and 4Ps of marketing mix framework were used as a conceptual framework.

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Selfies in Marketing Dissertation - Dissertation Blog

Use of Selfies in Marketing - High Quality Marketing Dissertation Topics. Best Marketing Dissertation Titles at Affordable Prices For University Students - The word “selfie” has become rooted in the vernacular of the millennial generation from all corners of the globe. This phenomenon is usually associated with taking portraits and posting them accompanied with a caption on social media networking sites. As a fact, selfies tell others who you are. Mostly, they are used for entertainment. However, business owners can exploit the potential of selfie behavior grow their businesses. This implies that selfies posted in social media can be used as marketing tools to attract and maintain customers. #marketing #dissertation

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