Retail Brands And Value Offerings UK High Street - Marketing Dissertation

Retail brands and their value offerings in the UK high street: What’s more important in generating loyalty amongst their customer base? Retail Brands And Value Offerings Dissertation – The following report is an in-depth study and analysis assessing the loyalty demonstrated by 200 shoppers on UK high streets towards their most frequented clothes retailer. I decided to use most frequented retailer to uncover what made shoppers keep coming back to a particular store. The research was based around a conceptual model put forward in Grewal, Levy and Lehmann’s article ‘Retail Branding and Customer Loyalty: an overview’. Their model was based around the fact that store image and perceived value shape the loyalty of shoppers and what acts of loyalty they perform. Therefore my research was undertaken to reveal the effect that both the brand image of the store and the perceived value play in shaping customer loyalty and in turn customer equity. The research was undertaken on Oxford S

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Sample Dissertations | Dissertation Topics | Dissertations Examples

Study Aids offers outstanding sample dissertations and dissertation examples for university students. New dissertation topics available. Are you having trouble finding ideas for your dissertation? Writing a dissertation can be a difficult task no matter what level of college education you have. At Study Aids, we understand the enormous pressure you face when your dissertation counts for more than 75% of your semester grade. No worries, we are here to help you jump start the writing process and improve your writing skills. Study Aids offers you with the resources you need to excel, by providing the most comprehensive collection of quality, pre-written dissertation topics. Our dissertation samples are of the highest quality and will help students learn how to create and organise their own research by viewing actual sample dissertations.

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Staff Training in the Modern Workplace Era - HRM Dissertation

This HRM Dissertation Examines The Importance of Training Staff in the Modern Workplace Era - NEW HR Project Topics For University Students. The dissertation focuses on the topic of The Importance of Training Staff in the Modern Workplace Era. It is very important for organisations to acquaint their employees with modern technology and necessary skills and knowledge in their respective fields of work. HR department plays an important role in order to make sure that the quality of training should be provided to all staff member for more efficiently and effectively completion of tasks. In this regards, total 107 respondents’ response were collected through designed 5-likert questionnaire which comprised of 20 questions. The data was analysed in the form of frequencies, mean, maximum, minimum and standard deviation after completion of respective questionnaire. It was found that staff training is one of the major sources that increase the organisation efficiency, quality, marketing, ma

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Global Impact of COVID-19 on the Balance of Economic and Political Power

This Business Management Essay Explores The Global Impact of COVID-19 On The Balance Of Economic And Political Power - Top MBA Projects. The global outbreak of COVID-19 and the subsequent declaration of COVID-19 by the World Health Organization (WHO) as a global health emergency in January 2020 has caused a significant imbalance in the global economic and political powers. The first diagnosis of the virus in Wuhan, China has been followed by fast transmission of the virus to over 190 countries across the globe with focal points of the infection rapidly changing for China to Europe and now to the United States. The outbreak of the pandemic has resulted in more than 2.1 million people across the world contracting the deadly viral disease with thousands of fatalities registered in different parts of the world. The economic sector has been hard hit. Based on the realism theory of international relations, the outbreak of COVID-19 can be understood as a factor that has been used by world p

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Cloud Computing Adoption Hesitation Dissertation

This Computing Dissertation Explores The Reasons of Hesitation in Cloud Computing Adoption among UK SMEs - New IT Dissertation Topics. Cloud Computing Adoption Hesitation Dissertation – SMEs form the bulk of a country’s business community with the largest contribution to the national economy. Technological achievement is crucial for the survival, competitiveness and business success of SMEs. However, SMEs ability to acquire technology in businesses is restricted with limited manpower and resources. Cloud computing is a recent technological improvement in computing and information system platform that can facilitate the consumption of off-the-shelf computing resources within limited budget. Despite the potential benefits in cloud computing, business organizations are not embracing the technology in large scale. The main purpose of the current study is to identify the reasons why SMEs are hesitating in cloud computing adoption.

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Management of Technology and Innovation MBA Dissertation

Management of Technology and Innovation Dissertation - New MBA Dissertation Topics Available For University Students - MBA The key objective of this dissertation project is to analyse the management of technology and innovation and to ascertain if technology focused businesses gain a competitive advantage over rivals through the use of technological innovation. This dissertation offers a comprehensive way to understand the role of Technology within the corporate strategy. It also points out the relevant theories and tools available to manage innovative technologies and ultimately delivers applicable recommendations to drive Innovative companies toward success. Technology management is certainly a very wide topic, but it is purposely kept as wide as possible to reach a broader audience. Hence there will be no particular focus on a specific technology management, like IT Management (Information Technology), which is by itself already a fairly wide area of study. The dissertation is str

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Employee Engagement and Leadership - HRM Dissertation

This HRM Dissertation Explores Leadership and its Influence on Employee Motivation and Employee Engagement at IBM. Leadership and Employee Engagement Dissertation – Human resources are the most challenging and difficult resource that the company has to maintain. Be it any sector, manufacturing, information technology, hospitality, retail, education or any other, human resource is a necessity in every organization and in every sector. Where in the past, employees were disrespected and treated as unequal; today they are being given increased importance. Just like the companies care out their customers, they also care about their employees, especially when it is a retail or hospitality sector. In fact there are a few organizations that stress more on their employees rather than the other stakeholders. This transformation from being a worker to being an important asset of the company has occurred in the recent years when globalisation took over the world. Due to globalisation, the com

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Impact of Financial ratios and Financing constraints on Firms

This Finance Project Explores The Impact of Financial ratios and Financing constraints on Firms - New Finance Projects For University Students. Financing constraints on Firms – Any business owner will want to find out the performance of his or her company in order to make informed management decisions. In addition, an investor will want to have accurate financial position of any business firm for investment decision processes. In this regard, business organizations and financial analysts use a variety of analytical tools that are aimed at comparing the existing relative strengths and weaknesses of their businesses. #MBA #Finance #Project

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Implementation Of CRM Systems - Information Technology Dissertation

This Dissertation Explores The Implementation Of CRM Systems Within Call Centres In The UK And Well-Being Of Employees. This dissertation aims to examine how customer relationship management (CRM) systems are implemented within the business-to-consumer (B2C) retail sector in the UK. The study challenges the image of call centres with the utilisation of a case study within a retail setting. The focus is placed on the strategic implementation of CRM applications and to explore how such systems are used to support customer relationships. Current CRM systems are dominated by operational applications such as call centres. Call centres are growing at exceptional rates, yet little is known about employee well being and customer satisfaction. Therefore this study aims to determine the factors which affect the well being of employees working in a call centre environment. The analysis suggests issues involving the structure of the organisation and its approach to staff issues such as their wel

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