Employee Branding Concept Competitive Advantage Dissertation

This Marketing Dissertation Examines Employee Branding Concept as a Source of Sustainable Competitive Advantage A Study of Two UK Airlines. Employee Branding Concept Dissertation – The best airline brands are those that consistently deliver their promises to their consumers and are able to create a meaningful and lasting value for them. Employees are a crucial constituent of any service brand and are ultimately responsible for delivering the brand promises, but the task of getting employees to live the brand and consistently deliver on all its promises is a huge challenge for the airline sector. Recently the concept of employee branding has elicited academic and practitioner attention that specifically focuses on addressing this challenge. The field of employee branding is relatively new and has only begun to unfold. Now, more than ever, managers have become interested in how this process can help them achieve a sustainable competitive advantage for their organisations. This thesis

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Demand Chain Strategy in SMEs - Marketing Dissertation

This Marketing Dissertation Looks At Applying the Framework of Demand Chain Strategy in the Context of SMEs. Environmental Analysis SCM. This dissertation compares the different attributes of large enterprises and SMEs in respect of supply chain management, marketing and other alignment from theoretical perspective. It adapted the framework for demand chain strategy of Laww et al. (2005) which is proposed for the context of large companies, and proposed a modified one that can be applied to the context of SMEs. Meanwhile it applies the modified framework to the real business situation of a focal company in the case study. By research of its current activities, this thesis deploys the modified framework for demand chain strategy to improve the management. With the growing chemical and pharmaceutical industry in China from the 1980s, the demand for the packaging of chemical drums made of metal and paper is increasing and has led to the emergence of this specialised packing industry.

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Influence of Digital Marketing on Consumer Purchasing Behaviour

This Marketing and Social Media Dissertation Explores The Influence of Digital Marketing on Consumer Purchasing Behaviour. Influence of Digital Marketing Dissertation – Digital marketing is the promotion and selling of goods using online platforms. It influences consumer purchasing behaviours by attracting customers and maintaining customer loyalty. Various digital media that are used include social media, search engine optimization, and email marketing, among other platforms. Different organizations use digital marketing as a promotional tool that enhances customer relationship management. Through the use of digital media, organizations create a continuous interaction and engagement with customers that lead to a long-term relationship. Digital marketing enables customers to get information about the products, see the product features, and order for the product at the place of their convenience. This changes the purchasing behaviour in them. Digital marketing helps in improving the

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Turnover of Expatriate Employees at Saudi Aramco - HRM Dissertation

This HRM Dissertation Is An Examination into the Turnover of Expatriate Employees at Saudi Aramco. Top 25 HR Projects For University Students. Saudi Aramco has become a colossal organisation since its beginnings in 1933. The company nationalised over the past few decades, and since then expatriate related issues have become a particular concern. The turnover rate for expatriate assignments is especially high, which in turn creates a series of compounding negative effects including extra incurred costs, diverted company resources, and damage to reputation. Despite the continuing trend of the high turnover rate, the company continues to accept it and risk the possibility of paying with funds and resources, rather than invest in training and other preparative efforts. Numerous studies have been performed on expatriate turnover, general turnover, and turnover rates in Saudi Arabia. The overwhelming majority of studies have found that the main causes of high turnover are related to low jo

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Using Change Management to Improve Quality Processes - Dissertation

This Dissertation Explores Using Change Management to Improve Turnaround Time and Quality Processes in a Clinical Laboratory Environment. This dissertation analysed key aspects of operation relevant to the described processes, and sought to improve these areas following the implementation of a strategically designed initiative formed according to the HSE change model. The goal of the project was to apply change management strategies to improve efficiency and quality processes, with the intention of significantly improving turnaround time, quality processes and organisation, and safety amid routine operations. The project targeted a clinical chemistry lab within a substantially sized hospital. At this location, the key employees and managers were surveyed two separate times regarding the exact same processes and aspects (once before the implementation of a strategic change initiative modelled, and again after the change implementation).

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Internet Banking and Customer Loyalty at Lloyds Bank Dissertation

This Dissertation Asks Does Internet Banking Affect Customer Loyalty Levels Within The UK Banking Industry? A Study of Lloyds Bank. Internet Banking and Customer Loyalty Dissertation – This dissertation is focused on identifying and assessing the impact of internet banking on customer loyalty levels. The importance of internet banking has been significantly increased over the last decade and today, and a large proportion of customers prefer to use the products and services of those banks which are offering internet banking. The recent technological advancements in different sectors have increased the importance of providing products and services to the customers in a way which is effective and help to deliver the products to the customers in a convenient way. The introduction of internet banking is considered to be a revolution in the banking industry and the internet has been widely used by different types of organisations and it is also playing an important role to promote bankin

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Influence of Digital Marketing on Consumer Purchasing Behaviour

This Marketing and Social Media Dissertation Explores The Influence of Digital Marketing on Consumer Purchasing Behaviour. Influence of Digital Marketing Dissertation – Digital marketing is the promotion and selling of goods using online platforms. It influences consumer purchasing behaviours by attracting customers and maintaining customer loyalty. Various digital media that are used include social media, search engine optimization, and email marketing, among other platforms. Different organizations use digital marketing as a promotional tool that enhances customer relationship management. Through the use of digital media, organizations create a continuous interaction and engagement with customers that lead to a long-term relationship. Digital marketing enables customers to get information about the products, see the product features, and order for the product at the place of their convenience. This changes the purchasing behaviour in them. Digital marketing helps in improving th

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Sustainability Issues and UK Commercial Property Dissertation

This Construction Management Dissertation Asks Can Sustainability Issues Impact the Valuation of UK Commercial Property? Sustainability Issues and UK Commercial Property Dissertation – The topic of sustainability and property valuation covers two broad disciplines which both directly relate to the specialism of Land and Property Markets. Sustainability has been considered in the real estate industry for decades. With the high potential of the property industry to mitigate climate change and consequently more stringent legislation being enacted towards achieving sustainable development, it has become an inherent part of the industry. The increasing emphasis on the reduction of environmental footprints in urban development has led to the emergence of sustainable buildings and the development of sustainability assessment tools. Correspondingly, there are calls for the valuation industry to follow suit by appropriately reflecting the value of sustainability factors in building developm

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Artificial Intelligence In The UK Healthcare Sector - Business Dissertation

This Business Dissertation Investigates If The Implementation Of Artificial Intelligence (AI) In The UK Healthcare Sector A Game Changer? The modern healthcare system is expensive, time-consuming, no early detections or diagnosis, there is a shortage of doctors and nurses, pile-up in hospitals and clinics for treatment, lack of technology, also the priority should be preventive care along with expanding substitute economical template that could aid to the world’s financial upswing. The solution to all this is Artificial Intelligence (AI), AI in healthcare can be used to precisely diagnose and decrease inaccuracies, managerial workflow support, upgrading patient’s experience, saving time and cost by automating an administrative task, amplifying patient’s experience through conversational AI, this shows that AI is the future of every business sector around the world if we open our eyes enough to see it. Based on this we want to understand how AI is revolutionizing the healthcare

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Netflix Consumer Behavior

This marketing essays analyses Netflix consumer behavior and Netflix\'s target audience, social-cultural influences. Top 10 marketing projects. Netflix consumer behavior – This assignment focuses on a branded service – Netflix on the basis of co-creating value. Netflix is the leading American brand known for streaming services. In this case, Netflix is the brand and streaming is the service. Therefore, of focus in this assignment is developing a brand-image – various brand associations; brand-congruency by determining the level of congruency between the typical user’s image and brand-image. The assignment also focuses on explaining the brand attitude of Netflix’s target audience, social-cultural influences, identifying any artefacts and rituals associated with the branded service, and the recommendation of the various ways of creating value for the customer. In general, this assignment is a piece communication, which provides the service brand (Netflix) manager with informat

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