Mastering the Art of Marketing Strategy Frameworks: A Postgraduate Perspective

Mastering the Art of Marketing Strategy Frameworks - Digital Transformation, Social Media, Analytics, Ethical Marketing, Sustainability. In the ever-evolving landscape of business, robust marketing strategy frameworks are the linchpin that propels organisations towards success. As postgraduates delving into the intricacies of the corporate world, it becomes imperative to grasp the key aspects of marketing strategy that can make or break a brand. This comprehensive guide aims to explore the fundamental elements of marketing strategy, providing insights rooted in academic rigor and real-world applicability.

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Solar Energy and Green Transition in Saudi Arabia Dissertation

This Dissertation Explores Solar Energy and Green Transition in Saudi Arabia - Renewable Sources of Green Energy. Solar Energy and Energy Transition in Saudi Arabia Dissertation – Saudi Arabia, a major oil exporter with a significant dependence on non-renewable energy, faces a pressing need to transition towards sustainable energy sources. With the majority of its revenue stemming from oil exports and proven oil reserves estimated to last for about 70 years, the country grapples with an increasing energy crisis. This dissertation explores the imperative for the Saudi Arabian government to undertake strategic measures to reduce reliance on non-renewable energy, particularly due to its adverse impact on public health. The research emphasizes the prevalence of chronic pulmonary disorders among the population, linking them to the use of non-renewable energy sources. To address this issue, the study proposes the installation of solar panels on rooftops in Jeddah. Unlike previous researc

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Retaining Younger Employees at NatWest Bank - HRM Dissertation

This HRM Dissertation Explores The Impact Does HRM Practices Have on Retaining Younger Employees? A Study of NatWest Bank Retaining Younger Employees Dissertation – The banking industry of the UK is presently ruled by the ‘size factor’ and big corporate names such as Barclays, Lloyd’s Banking Group, Royal Bank of Scotland and HSBC are few established players who compete with their huge financial muscle. In the aftermath of economic crisis, the UK government are considering measures to end the oligopoly of big banks and fragment the entire banking industry (especially high street banking), hence creating a fair marketplace. NatWest which is now a part of the Royal Bank of Scotland is focussing on providing unparalleled customer services as its core competitive advantage. An unparallel customer service can be achieved only through developing a unique workforce who works hard and stays with the organisation. Retaining a high performance workforce is a key challenge for almost ev

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