This dissertation is An Analysis Into Strategy Change At Next Plc. Marketing Dissertation Topics - The aim of this #dissertation is to discover what effects the strategy changes undertaken by Next Plc will have on themselves and their competition in the UK clothing retail market. Growth in knowledge and confidence of key theories such as strategy, positioning and branding is also required. The objectives of the dissertation are: (1) Understand the scope of the UK clothing retail market, including any trends that may affect retailers. (2) Grow knowledge of strategy, including theory, and links to other theories. (3) Establish Next’s positioning in the markets, making the definition of competitors easier. (4) Investigate strategic changes made by the main source of competition. (5) Illustrate strategic changes implemented by Next; including a stronger analysis of the value sub-brand Lime. (6) Evaluate changes & discuss if they will be enough to keep the customers interest in the Next b
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