Saturday 15 June 2019

Marketing Dissertation | Social Media | Personal Branding



Marketing Dissertation Role of Social Media on Personal Branding - Social Media Marketing Dissertation - The main purpose of the dissertation is to examine the significance and role of social media in personal branding. In this dissertation, I am going to focus on Manulife as a company and the role of social media can have in the company’s personal branding and increase in sales. As a professional in the insurance company and working as an agent, I undertook to perform a research on social media effect on personal branding. Being a progressive insurance company and an agent of changing people’s livelihood, Manulife insurance company can embrace social media in promoting their services. As such, it is significant to investigate the relationship between social media and personal branding regarding insurance company business.

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