This dissertation explores Brand Design and its Effects on Consumer Purchasing. Marketing Dissertation Topics - Brand design is important when trying to market a product or service into a new or already established market. This study’s focal point rests on the ultimate question: “How does brand design affect consumer purchasing?” The process involves a comprehensive understanding of the most current literature on marketing and marketing theories, as well as a thorough review of three company re-branding case studies and a comparison between them all, and an in depth look at the design elements and features of branding and the branding process. Additionally, interviews were undertaken, as well as compiling survey data pertaining to each of the four predetermined objectives to back up the researched literature. This research determines that brand design has a significant impact on consumer purchasing. Through researching the branding stories of Apple, Coca Cola, and Dove, there is
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