This dissertation is an assessment into the use and effectiveness of CRM at Amazon. Marketing Dissertation Topics - Online shopping experience has evolved over the last decades to be what has been described as the peak of online technology. In references to key concepts aiding the adoption of online business, the characteristic interaction of a vast class of factors have enlisted the operational platform of Amazon making it to be one of the most dynamic online shopping centers in the 21st century. The protocols the firm applies in the acquisition, management and sustainability of its customers have provided it with a huge operational platform. The installations of cutting edge technologies in its major operational departments have provided additional factor analyses which have distinctly supplemented its growing potential.
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