Marketing Dissertation Assessment of the Mass Marketing Strategy Deployed by Samsung - The purpose of the dissertation study was to examine the mass marketing strategy of Samsung. In pursuit of the research purpose, research tended to examine critically the successful marketing strategies with the help of which business enterprise can expand their brand images within an international consumer electronics market. The key problem highlighted within this study was related with the need to re¬invent marketing strategies of the Samsung to help company in repositioning itself with new mass marketing strategies. It was also necessary to assess the effectiveness of current mass marketing strategies of Samsung to understand the significant role in Samsung’s success. A triangulation approach was chosen for the purpose of this secondary data analysis study. #marketing #dissertation #Samsung
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