Business Management Dissertation Impact and Expectations of Corporate Social Responsibility on Consumer Buying Behaviour. This dissertation examines the effect of Corporate Social Responsibility (CSR) has on the buying behaviour of customers. As a result, the main research question is “Do consumers expect organisations to be socially responsible? The effect of corporate social responsibility on buying behaviour.” The study adopts several frameworks but mainly focuses on Carroll’s pyramid as it takes account of appropriate CSR responsibilities. The study determines the requirements of primary and secondary stakeholders and debates on the CSR approach which affects the buying behaviour of customers most. Quantitative research information was applied in this study and a subsequent questionnaire was created and tested 100 customers on their buying behaviour in addition to this hypothesis were established from the research objectives. The results were used to measure the impact of CSR
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