Classical Conditioning on Consumer Behaviour - Outstanding Marketing Dissertation Titles For University Students and Marketing Professionals. The Effect of Classical Conditioning on Consumer Behaviour. Classical conditioning is a source of learning that influences an individual’s behaviour psychologically, habitually and perceptually. The concept of classical conditioning is discovered by Ivan Pavlon and is defined as a learning process that is created by crafting a connection between a neutral stimulus and an environmental or physical stimulus. However, it emphasises on placing neutral stimuli before the naturally occurring reflex.
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