This dissertation explores Improving Customer Relations through Relationship Marketing. Marketing Dissertation Topics. This dissertation was driven by the increasing questions of implementing CRM (Customer Relations Management) strategies by entities as they try to be more relevant to the needs of their target markets. Meeting the needs of the market as an approach to developing a market base is regarded as one of the most effective theoretical approach to business. However, academic and practitioner literature on exact details of implementing customer based strategies is inconsistent. Hence, the aim of this dissertation is to establish the significant reasons, components, benefits and key factors of CRM implementation. #Marketing #CRM #Dissertation
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