Marketing Dissertation Measures Undertaken by Saudi Airlines to make its Operations Digitalized. In today\'s commercial aviation industry, competition has become so stiff that those organizations that success is realized by those organizations that engineer technology-based technologies. In fact, airlines that have state-of-the-art technologies outshine their rivals. Saudi Airlines has gained a huge reputation in the Middle East and in other parts of the world as one of the leading commercial airlines in the industry today. Currently, it operates in 120 destinations in North America, Africa, Asia, Europe, and the Middle East. One of the strategic measures that this airline has taken and which is proving to be beneficial is the privatization and digitalization various services. In terms of digitalization, this airline has engineered various digital technologies that help its employees to track the progress of their performance. #digitalization #marketing #dissertation
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