Management by Objective Approach Dissertation - High Quality Business Management Dissertation Topics For University Students - Management by Objective Approach Dissertation – LZ Ltd. is one of the major manufacturers of cosmetics of skin care, hair styling and care in China. After its privatization in 1996, it attempted to make greater achievements by regenerating its managerial system. Management by Objective (MBO) is one of the main approaches they took. But, to the disappointment of the management, the result was not as good as expected; especially the target setting processes appear to burden the staff. This dissertation study takes a critical look at the existing target setting of the Management by Objective approach in this company. It assesses the procedures of its target setting, the characteristics of the process, and analysis of staff attitude and performance. To obtain an in-depth and detailed understanding of the attitudes and evaluate the barriers, questionnaires with 5
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