Service Quality Dissertation SERVQUAL and Customer Satisfaction - High Quality Business Dissertation Topics For University Students. Customer satisfaction plays a fundamental role in achieving customer loyalty and profitability for organisations notably within the banking industry as it determines the level of loyalty and trust that customers have with their bank. Banking services need to ensure that they provide services that give customers maximum satisfaction to their customers by enhancing their service quality. This dissertation investigates and analyses the influence of service quality (SERVQUAL) by internet banking providers and how if effects customer satisfaction levels. The rationale for selecting internet banking is primarily due to the uptake and popularity of internet banking. To analyse this topic, this research focuses on three dimensions of internet banking service quality, which include reliability, security/privacy and website design. To achieve the set objectives, da
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