Relationship Management Dissertation - What Role Does CRM Play In A Company’s Performance. New Business Management Dissertation Topics. Relationship Management Dissertation – CRM and Company Performance – Competition of energy companies in the UK are forcing energy firms to be more customer-centric. In recent time focus of energy firms have shifted to customer satisfaction and there has been competition to be on the top for customer satisfaction in all areas of business. Before company can think to be productive and profitable it is imperative to innovative Customer Relationship Management (CRM) strategies and reaches to a great extent, in achieving the desired results. Being customer focus and relationship management have become very important marketing and business tactics for many companies looking competitive advantage.Customer relationship management is basically a strategy and it is used to get more knowledge about customers’ needs and perception about their approach to
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