Brand Rejuvenation Dissertation - An Investigation Into How To Re-Enforce And To Protect A Brand From The Threat Of Consumer Neglection. In the light of the ever growing demand for branded products than ever before and with casual and sportswear clothing becoming the most popular of items purchased of recent years, more and more consumers are starting to neglect these fashion brands and purchase elsewhere. The essence of a good brand management system is to create differentiation but is the true nature of what brands and brand management is therefore changing into something completely different. A major reality is the rise of consumer power, through for instance the growth of the internet. Consumers are gaining more power in their transactions than they previously had done before, highlighting the possibility that consumers are becoming more powerful than there brands have previous considered before. #Branding #Dissertation
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