Retail brands and their value offerings in the UK high street: What’s more important in generating loyalty amongst their customer base? Retail Brands And Value Offerings Dissertation – The following report is an in-depth study and analysis assessing the loyalty demonstrated by 200 shoppers on UK high streets towards their most frequented clothes retailer. I decided to use most frequented retailer to uncover what made shoppers keep coming back to a particular store. The research was based around a conceptual model put forward in Grewal, Levy and Lehmann’s article ‘Retail Branding and Customer Loyalty: an overview’. Their model was based around the fact that store image and perceived value shape the loyalty of shoppers and what acts of loyalty they perform. Therefore my research was undertaken to reveal the effect that both the brand image of the store and the perceived value play in shaping customer loyalty and in turn customer equity. The research was undertaken on Oxford S
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