This Dissertation Explores The Impact of Brand Equity on Market Sustainability and Growth – A Critical Evaluation of the Premier Inn Brand. Impact of Brand Equity on Market Sustainability and Growth Dissertation – In fiercely competitive markets, one of the challenges that lie before the organisations is growing in the future or atleast sustaining its existing market share. Clearly the double dip recession, gloomy outlook of European economies and sovereign debt crisis had a profound impact on modern day’s businesses. Most businesses are looking for various internal advantages that can enable these businesses to meet the challenges of market sustainability and future growth. Amongst various parameters, that can enable a business to grow in future or atleast sustain its market share, are developing human assets, improving quality (customer services in services industry), developing brand equity or looking for new channels of advertising i.e. social media and mobile marketing. Mo
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