This IT Dissertation Examines The Adoption and Implementation of Information Technologies in Supply Chains - New IT Dissertation Topics. Information Technologies in Supply Chains Dissertation – Innovations in digital technologies shape all the industries, especially the B2C e-commerce. The incremental and radical changes in digital technologies enable retailers and merchants to interact with their customers by using different channels in a seamless way, also shaping customers’ expectations and their understanding of B2C e-commerce. Thus, retailers and merchants need to keep up with new digital innovations and trends to be competitive in the industry. The purpose of this dissertation study is to provide a picture of the current state-of-art of the digital technology trends and innovations that affect merchants and retailers in B2C e-commerce in the US, China, Japan, UK, Germany, France, Italy, and Turkey. Since the industry is changing rapidly, and new innovations emerge every day
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