This Marketing Dissertation Examines Social Media Networks in Creating Appeal to Fitness Customers in U.S. A Case of Gold’s Gym. The purpose of the research dissertation is to examine the role of social media networks (SMNs) in creating appeal to fitness customers in the United States, using Gold’s Gym as a case study. As pointed out in the previous paragraph on study’s problem statement, it is critical to find practical solutions that can enhance competitiveness and sustainability of gym centers in the United States as far as digital marketing is concerned. Therefore, with the predominance of social networking in this technological era, it is appropriate for the current study to investigate the roles of social media networks to create customer appeal among fitness consumers in the United States as a source of competitiveness. The rationale for this dissertation project is to eliminate the literature gap, provide solutions to fundamental problems besides enriching previous lite
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