Advertising and Ethical Contracting Marketing Project - New Marketing Academic Material For University Students. CIM Advertising and Ethical Contracting Project – In advertising it is possible to have organization promising more than they can offer. This is considered as unethical advertisement. However, organizations use attractive information to try and entice potential consumers into buying their products and services. The main objective of an advertisement is to convey the intention of the advertising company. The information may be about a product or a service. These are informative advertisements that are aimed at ensuring that the customers are informed on the contents of a product or a service and hence help them in making an informed choice. #advertising #branding #marketing #dissertations
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