MBA Marketing Project - Provide an Effective Innovative Marketing Management Strategy to Achieve Competitive Advantages. MBA Marketing Project Innovative Marketing Management Strategy – In an era of rapid change, businesses need a long-term strategic advantage in order to adapt and prosper. They can use strategic management to build, maintain, and exploit competitive advantage. Organizations will develop strategies that will provide them with a long-term competitive advantage if they are implemented correctly. Marketing strategies seem to be an important type of these strategies. Traditionally, according to an integrated approach, which integrates resource-based view (RBV), and market-based view, organizations could develop marketing strategies based on their internal capabilities and external position. Then they implement these strategies to create competitive advantage through their core competencies include creating value for customers, attracting and satisfying them. Marketing
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