Creating Competitive Advantage through the Application of Reverse Logistics in the Supply Chain Management - Business Dissertations MBA - Creating Competitive Advantage through the Application of Reverse Logistics in the Supply Chain Management In every company, it is very important to attract new customers and retain the current customers on viable conditions. These actions cannot be accomplished in any single company without creating a competitive advantage. The main technique of creating a competitive advantage that a company can adopt is creating quality products or services than their competitors. They can also create products that the target customers would prefer than their alternatives.
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