This dissertation is an Examination Into Youth Brand Loyalty: The Sportswear Industry. Marketing Dissertation Topics. This dissertation is an examination into youth brand loyalty. It looks at consumer decision making processes and branding theory in relation to youth’s purchasing habits and underlying attitudes. The primary research focuses on looking at youth and older people a like exploring what aids brand loyalty, what factors sustain this as well as how brand equity is influenced. The study concludes that the youth in their bid to find acceptance portray images with the use of sportswear to alleviate peer pressure placed upon them. Furthermore the Study also concludes that youthful associations do not significantly affect Brand Equity. #Marketing #Dissertation #Branding
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