This dissertation is an Evaluation of Key Factors That Determine Customer Loyalty towards an Ethnic Food Business. Marketing Dissertation Topics. This dissertation focuses on critically evaluating the factors that determine the customer loyalty in the ethnic food business. The organization selected by the researcher in order to undertake this research is Palm Beach Restaurant which is a well known South Indian Restaurant situated in Wembley, Middlesex. The identification of the factors that determine customer loyalty is helpful in formulation and implementation of the strategies that can enable the business leaders to enhance the loyalty of their customers essential for their business survival. The quality of the food related products, brand trust, customer satisfaction, price of the products and store environment are some of the most important factors that drives the customer loyalty in the restaurant industry. Customer loyalty refers to the positive attitude of the customer towards
http://www.study-aids.co.uk/marketing/market0101.html
