This dissertation explores The Effects Of Internal Marketing In The Indian Hotel Industry. Marketing Dissertation Topics. In the wake of intense competition and increased consumer awareness driven largely by globalisation and advancements in information technology, businesses are finding it more and more complex to differentiate themselves. Therefore, In the wake of such intense competition organisations need to create and deliver those products with which customers can associate value. Competing on the basis of customer relationships, most of them have embraced applications like collaborative filtering, data mining and customer relationship management. Thus there is a need to create sustainable competitive advantage by maintaining and improving the organizations competitive position in the market. To counter the challenges of profitable growth, organisations should not just emphasize on staying ahead of the competition, but should rather stress on making them irrelevant through the s
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