This sample dissertation Examines the Deployment of Supply Chain Management at Sony Electronics. Does It Increase Productivity and Customer Satisfaction. The period in global business when firms just invested and forget is well and truly over. With speedy advancement in technology and constantly increasing consumer demands, the scenario has completely altered now. Almost each and every organization now focuses upon building a strong Supply Chain Management (SCM) to facilitate easy flow of goods along with maintain good links with both customers and suppliers. They aspire to attain high level of customer satisfaction, increased profit margins, improved productivity as well as improved ways of aiding both employees and the managing staff. This dissertation attempts to explore the extent to which Supply Chain Management (SCM) approach can benefit multinationals to meet their objectives and attain distinctive competitive edge by considering the case of Sony Electronics in specific. This MB
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