Thursday 17 February 2022

Ecommerce on the Indian Retail Sector Dissertation



Ecommerce on the Indian Retail Sector Dissertation - Outstanding Business Strategy Dissertation Topics For University Students. This dissertation aims to study the impact of internet commerce on the retail sector and the changes in consumer behavior driving the same. The mode of commerce, popularly called ecommerce is gaining huge popularity with many people preferring to buy online at cheaper prices. There has been huge speculation if the promotions and offers provided by ecommerce companies are actually predatory pricing funded by the venture capitalists, and whether these levels of pricing will turn out to be more expensive as the traditional retailers are forced out to the market. Lower level of competition always leads to higher prices. The research will focus on two companies- Amazon and Reliance retail for the purpose of study and research. The traditional retail sector needs to adapt to the fast changing landscape with a better strategy in face of high price competition from t

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