This Marketing and Social Media Dissertation Explores The Influence of Digital Marketing on Consumer Purchasing Behaviour. Influence of Digital Marketing Dissertation – Digital marketing is the promotion and selling of goods using online platforms. It influences consumer purchasing behaviours by attracting customers and maintaining customer loyalty. Various digital media that are used include social media, search engine optimization, and email marketing, among other platforms. Different organizations use digital marketing as a promotional tool that enhances customer relationship management. Through the use of digital media, organizations create a continuous interaction and engagement with customers that lead to a long-term relationship. Digital marketing enables customers to get information about the products, see the product features, and order for the product at the place of their convenience. This changes the purchasing behaviour in them. Digital marketing helps in improving th
https://www.study-aids.co.uk/marketing/influence-of-digital-marketing-on-consumer-purchasing-behaviour-dissertation/
