This Dissertation Asks Does Internet Banking Affect Customer Loyalty Levels Within The UK Banking Industry? A Study of Lloyds Bank. Internet Banking and Customer Loyalty Dissertation – This dissertation is focused on identifying and assessing the impact of internet banking on customer loyalty levels. The importance of internet banking has been significantly increased over the last decade and today, and a large proportion of customers prefer to use the products and services of those banks which are offering internet banking. The recent technological advancements in different sectors have increased the importance of providing products and services to the customers in a way which is effective and help to deliver the products to the customers in a convenient way. The introduction of internet banking is considered to be a revolution in the banking industry and the internet has been widely used by different types of organisations and it is also playing an important role to promote bankin
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