This Marketing Dissertation Explores The Impact of Social Media in Influencing Consumer Purchasing Behaviour: A Study of Clothing Retailers. Consumer Purchasing Behaviour and Social Media Influence Dissertation – The impact of social media on the purchasing behaviour is an area of interest that has gained much interest and study in the 21st century. This dissertation focuses in the ways in which social media has had an effect on the purchasing behaviour and most of the interest in the clothing and retail industry. The first part of the research will take a look at the various ways in which the social media influence has impacted on the purchasing behaviour. The different stages of purchase will be analysed in the background study, both before purchase, during purchase and after purchase behaviour and the influence of the different forms of social media on the same. The data collection method that has been used during this research is the analytical study design. The researcher di
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