Influence of Social Media and Email Marketing Strategies on Consumers Purchasing Decisions – A Study into the Chinese Electronics Industry. Email Marketing Strategies on Consumers Purchasing Decisions Dissertation – In the information age, organizations are opting for more innovative marketing strategies that are mostly internet based. Social media and email marketing strategies are among the most predominant forms of online marketing strategies at the disposal of organizations and the Chinese electronic industry is no exception. Specifically, firms in the Chinese electronic industry aim at impacting the purchasing decisions of consumers using online marketing strategies. Through these strategies, the electronic manufacturers are able to foster and maintain high loyalty levels from their consumers by influencing their purchasing behaviour. On this basis, this research aims at identifying the impact that both social media and email marketing has on the consumer purchasing decision
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