This Marketing Dissertation Determines How the Hotel Industry Can Utilise Social Media to Enhance Customer Loyalty. Enhance Customer Loyalty Through Social Media Dissertation – With the introduction of web 2.0, the internet has developed to a place where interactive platforms can be developed. From websites, to mobile optimized sites and the birth of social media; firms can now interact easily with their customers across multiple channels. Through this interaction, firms can get to understand their customers better than before. These innovations can create a positive customer experience for firms looking for higher margins, brand loyalty and competitive edge. These various social media platforms include YouTube, Facebook, Twitter, Instagram, Pinterest, Path, Google+ and Blogs. With social media as a tool for communicating messages, information and content, companies can utilise this channel as a means to differentiate themselves from competitors by engaging with customers. Many aca
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