This Dissertation Explores The Impact of Online and Offline Advertising on Increasing Profit - A Case Study of Sierra Nevada Brewing Company. Despite the growing research on the impact of online and offline advertising strategies on brand equity, profit and firm performance, very few studies have focused the role of advertising in craft beer sector. Similarly, with the advent of digital media advertising, there is a large body of literature that highlight the relatively predominant role of online advertising compared to offline advertising. As a result, many of the small as well big players in craft beer sector began to shift their advertising investment towards online media expecting huge profit. Nevertheless, there is no empirical research that establishes the impact of online and offline advertising in craft beer industry. Therefore, this study attempt to explore the relationship between online and offline advertising with profit of the company. For specific study, the researcher
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